Influencer Management Associate

About PATI Group

PATI is a fast-growing E-commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market. We're on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high-quality products that inspire our customers to optimize their physical, mental, and intellectual potential.
As we continue our rapid growth trajectory, we're seeking a visionary Influencer Management Associate to lead our marketing efforts and drive us towards these goals.

Job Summary

As our Influencer Management Associate, you will have the opportunity to work directly with Top Tier Global Influencers (especially in the US) to promote our supplement brands. You play a vital role in partnering and harnessing the power of influencers to grow our brand awareness, engagement, and ultimately drive business goals through several effective campaigns.

Essential Roles and Responsibilities

- Influencer campaign strategy and planning: Researching new trends, making strategies aligned with overall marketing goals and identifying suitable global influencers based on target audience demographics, brand alignment,...
- Influencer outreach and relationship management: Reaching out to potential global influencers, negotiating terms of collaboration, building and maintaining relationships to ensure ongoing partnerships.
- Content coordination and creation: Providing creative direction or briefs to influencers to guide content creation, ensure it aligns with brand guidelines and campaign objectives.
- Campaign execution and monitoring: Managing the execution of influencer campaigns, monitoring campaign performance and analyzing key metrics to assess effectiveness.
- Content and Social Media Management: Scripting and making high-quality videos for our social media platforms besides managing global creators.
- Stay updated on industry trends: Keeping abreast of trends and developments in influencer marketing and social media platforms; Identifying emerging influencers and trends that could be beneficial for future campaigns.

Skills and Qualifications

- More than 1 year of experience in the field of working with KOL/KOC/Creator (especially good at updating trends and creating scripts/brief).
- Fluent in English communication (Written and Spoken), with an IELTS score above 6.5 or equivalent.
- Have basic understanding about design knowledge.
- Proficiency with CapCut (or Premiere, After Effects,...is a plus).
- Strong critical thinking and creative content analysis skills.
- Strong leadership skills. Candidates need to provide proof of record of how they can increase their own team performance.
- Proactive learning behavior. We request all people to learn daily (only learn things that can support your work immediately) and share it with others.
- A positive, “can do” attitude.
- Understand our core values: Honor Our Word, Play like a teamsport, Foster Innovation. You can check it out here: patigroup.com. If you think this is something you have, give us proof.

Come join PATI, you will have a chance to enjoy

- 12.000.000 VND - 15.000.000 VND + incentive based on performance (negotiate). Total income can be up to 13.000.000 VND - 17.000.000 VND.
- Opportunity to work in a fast-paced, dynamic Global Ecommerce environment.

- Opportunity to access courses in psychology, storytelling, and content creation taught by leading US content creators.

- Being equipped with the best AI tools on the market for content production.

- To fully enjoy other social welfare regimes such as: social insurance, statutory leave,...

- Joining various team bonding activities.

We are looking for someone who shares our passion for wellness, our commitment to excellence, and our dedication to making a positive impact on our customers' lives. If you believe you have the skills and mindset to thrive in this role, we want to hear from you.