Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities
This role will lead our marketing team to drive user acquisition, engagement, and monetization for our games. The person involves managing game marketing strategy and campaigns to drive our game publishing and operations in Vietnam.
The role entails leading multi-disciplinary, cross-regional Art & Marketing Teams to develop best-in-class marketing creatives and campaigns for multiple projects simultaneously.
- Craft Regional Performance Marketing Campaigns to emphasize the appeal of our Mobile Games
- Prepare the Marketing Budget, define the Marketing Mix based on CPI & Install Volume Targets
- Execute Performance Marketing & UA Plans at each stage of a game's lifecycle: Soft-Launch, Hard Launch & Sustain
- Maintain the Marketing Roadmap for a Portfolio of Games
- Lead a multi-disciplinary Art & Marketing Team in creating Best-in-Class Creatives & Initiatives
- Manage Key Agency (UA, Creative, etc.) Partners, from initial briefing, creative concepting, and execution
- Oversee the creation of Marketing Assets (Copy, Banners, Trailers, Playable Ads, Interactive Landing Pages)
- Oversee the creation of UA Campaigns on Display & Video Ad Channels (AdWords, Facebook, IronSource, etc.)
- Perform Competitor Marketing Execution Analysis to strengthen in-house initiatives
- Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIs
- Measure & Report on Cohorted Campaign Performance (CPM, CPC, CPI, Conversion Rates, RoAS)
- Work with Game Developers to define & troubleshoot Ad Attribution SDK events integration
- Collaborate with Game Developers to identify Marketing Message & Product Positioning
Pre-Requisites
- 7 years of experience in promoting mobile games
- Good understanding of Free-to-Play Online Mobile Games, Game Mechanics, & Monetization Strategies
- Good understanding of Mobile Marketing Channels and the Key Levers that can influence performance
- Strong hands-on experience running AdWords & Facebook Campaigns
- Experience in data-backed and process-driven decision-making
- Experience in Analytics, Market Research, & Marketing Copywriting
- Fluent in Vietnamese and English
- Position based on Campus in Ho Chi Minh City