Product Marketing Manager (Unified Data Platform/ Startup)

As a Product Marketing Manager, you will play a key role in positioning and promoting our SaaS data product to enterprises. Your mission will be to communicate the value of our platform, generate demand, and equip our sales teams with the tools and knowledge they need to succeed. You will collaborate closely with cross-functional teams—including product, sales, and customer success—to define messaging, launch strategies, and go-to-market plans.

Responsibilities:

• Product Positioning & Messaging: Develop and articulate clear, compelling product positioning and messaging that resonates with enterprise clients globally.
• Go-to-Market Strategy: Lead go-to-market strategies for new product features, updates, and initiatives. Ensure alignment with business goals and customer needs.
• Competitive Analysis: Analyze the competitive landscape and identify key differentiators, trends, and opportunities to refine our market positioning.
• Sales Enablement: Collaborate with sales teams to create high-impact sales enablement materials such as product presentations, case studies, and customer-facing collateral.
• Content Creation: Craft engaging content—web pages, blogs, whitepapers, videos, etc.—to drive product awareness and educate prospective customers.
• Demand Generation: Partner with other teams to execute campaigns, webinars, and events aimed at generating qualified leads and expanding brand presence.
• Customer Insights: Gather and analyze customer feedback and market data to continuously improve messaging, positioning, and product strategy.
• Product Launches: Plan and execute product launches, including coordinating with product management, customer success, and external partners to ensure successful rollouts.

Who we look for – the ideal profile:

Must Have

• 5+ years of experience in product marketing, preferably within SaaS or data products.
• Strong understanding of enterprise customers and the global B2B SaaS market.
• Proven ability to translate complex technical products into clear, value-driven messaging.
• Experience in creating sales enablement materials and demand generation campaigns.
• Excellent communication, storytelling, and project management skills.
• Analytical mindset with the ability to leverage data to drive decisions.
• Experience working with cross-functional teams in fast-paced environments.

Nice to have

• Familiarity with data governance, data management, or related enterprise software products.
• Experience in international markets or working with globally distributed teams.

Why you'll love working at Recurve:

• Flexible working hour arrangements
• International, diverse work environment
• Build AI-powered data platform for global markets
• Encouragement of a self-driven, results-oriented work culture
• Competitive salary
• 13th-month salary
• 15 days of annual leave
• Full social insurance coverage and premium healthcare benefits
• Annual health check-up
• Monthly Team Outing, Company Trip, Year End Party and Events