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Regional Market Execution Manager- North

Heineken
Full-time
On-site
Ho Chi Minh City

JOB PURPOSES


Regional Market Execution Manager are advocates of change, and work to enable HVNs transformational journey. This includes new RTC (TPS, commercial processes & competencies, routing efficiency and effectiveness and strategy execution)


  • Assess BU’s operative effectiveness vs. defined new WOW by RTC strategy.
  • Assess Sales Team’s Capabilities & Competencies RTC Competency and Skills Framework
  • Identify GAPs and design a “Enabler Development Plan” in each BU aligned to strategic intent of HVN and agreed with HOS.
  • Drive the transformation & change management process in each BU by ensuring that there is:
  • A clear and agreed plan between BU and RTC Head.
  • An adoption of the new WOW.
  • Makes new WOW stick.
  • Constantly assesses change adoption, identifies gaps and blockers, and triggers actions with functional teams to drive adoption.
  • Identify and address BUs and employees’ concerns regarding Transformation & Change - They facilitate the interaction between Sales Teams and Functional Teams to make sure that the agreed transformational is executed by the BU.
  • Ensure that every commercial role has a Capabilities / Competencies improvement plan.
  • Certify readiness of Sales Team to effectively perform their job.
  • Facilitate the implementation of transformation together with BU’s SLT (RCMs / ASMs)
  • Mitigate the risks of conflicts among initiatives / projects to be implemented in each BU


JOB ACCOUNTABILITIES


  • Define a transformational plan for each BU
  • Assess transformational readiness in each BU
  • Ensures readiness for transformation
  • Execute Capabilities Development plan in each BU
  • Design and/or implement a Change Management plan


JOB REQUIREMENTS


  • Bachelor degree in Economics/Business Administration or related
  • 3 years of operative commercial experience
  • Project Management
  • Change Management
  • Strong communication & stakeholder management
  • Problem Solving/Decision taking:
  • Resilience and Adaptability
  • Functional competencies: Customer Centricity, Route to Market Strategy & Understanding, Channel & Customer Development, Distributor Development, Revenue & Profit Growth Management, Sales Performance Management, Selling & Negotiation, Excellence in Execution.