Senior Marketing Manager (DTC e-Commerce Business)

About PATI Group

PATI is a fast-growing E-commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market. We're on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high-quality products that inspire our customers to optimize their physical, mental, and intellectual potential.

As we continue our rapid growth trajectory, we're seeking a visionary Senior Marketing Manager (DTC e-Commerce Business) to lead our marketing efforts and drive us towards these goals.

Job Summary

Are you a visionary marketing leader with a passion for driving growth in the DTC e-commerce space? As our Senior Marketing Director, you will spearhead our marketing efforts, leading a team to new heights in our supplement brands' success. You'll be pivotal in developing and executing innovative marketing strategies, optimizing our Shopify-based operations, and fostering a culture of continuous improvement and innovation.
The ideal candidate will have a strong track record in developing high-performing teams, data-driven decision making, and strategic planning in the e-commerce space.

Essential Roles and Responsibilities

- Develop and implement comprehensive marketing strategies to drive growth for our rapidly expanding DTC e-commerce business on the Shopify platform.
- Drive improvements in user experience and conversion rates through strategic UI/UX enhancements on our Shopify store.
- Create, manage, and optimize high-performing Meta Ads (Facebook and Instagram), Google Ads campaigns, Email Marketing, and other Social Media channels to drive sales.
- Collaborate with cross-functional teams to align paid advertising efforts with overall marketing objectives and business goals.
- Manage marketing budgets, ensuring optimal resource allocation and ROI across all channels, including paid advertising platforms.
- Establish clear KPIs and performance metrics for all marketing initiatives, driving accountability and results.

Skills and Qualifications

- 5-7 years of experience in senior marketing roles, with a strong track record in DTC e-commerce, preferably on the Shopify platform.

- Alignment with our core values and behaviors (We make no exception on any candidate who is not matched with our culture. Read more about our culture here: https://www.patigroup.com/t/culture)

- Proven expertise in managing and optimizing large-scale Meta Ads and Google Ads campaigns, demonstrating significant results in driving e-commerce growth.

- Advanced knowledge of analytics tools for conversion tracking, retargeting, and audience segmentation across paid social and search platforms.

- Proficiency in UI/UX design principles and their application in enhancing e-commerce user experiences.

- Strong leadership skills with a proven ability to enhance team performance; candidates should provide evidence of past achievements.

- Outstanding communication skills in English (written and spoken), with an IELTS score above 7.0 or equivalent.

- Proactive, positive attitude with a passion for driving results, commitment to continuous learning, and adaptability to new technologies and trends.

Come join PATI, you will have a chance to enjoy

- Salary: 20.000.000 VND - 30.000.000 VND/month + incentive based on performance (negotiate).

- Opportunity to work in a fast-growing E-commerce business.

- A Dynamic, Professional and Friendly Working Environment with the purpose of connecting people.

- To fully enjoy other social welfare regimes such as: gym membership, social insurance, statutory leave,...

- Joining various team bonding activities.
We're looking for a leader who shares our passion for wellness, commitment to excellence, and dedication to making a positive impact on our customers' lives. If you believe you have the skills, experience, and mindset to excel in this role and drive our marketing efforts to new heights, we want to hear from you.